BUILD YOUR BRAND OR LEAVE MONEY ON THE TABLE

Let’s start with this: your brand is not your logo or your color palette. It’s the perceptions and feelings people have about you, it’s what people say about you to others. Your brand is a relationship first, not a font. To earn that relationship, brands must have meaning, purpose and saliency. 

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How Private Equity Firms Increase Returns By Being Brand Driven

In Q4 of 2017, Apple dominated the smart phone market driving 51% of the category’s revenues on just 19.3% of total units sold. The next largest share of revenue was Samsung at 15.7% on 18.6% of total units shipped.1 The moral of this little financial comparison? Apple can

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Political Correctness, Branding & Crappy Ads

Our psychological relationships with brands and the resulting brand equity is one of those amorphous concepts that’s always been hard to quantify. Nevertheless, successful investors know the benefits of a strong brand are undeniably real. A brand is a company’s most enduring asset. Properly nurtured and leveraged it has tremendous financial value. A powerful brand can enhance valuation, improve transaction multiples, lower the cost of capital and grow revenue.

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A Brand-Crushing Content Strategy

There are some obvious rules for good content, like make it useful and relevant. Give me something that makes my life better. Or entertain me, make me cry, laugh or ponder. Teach me something. Whichever direction you take, you have to deliver value. If I sacrifice my time to engage with you, you better do at least one of those things because if you’re not, you are wasting my time. I mean, who chooses to engage with content so they can spend time viewing a self-aggrandizing ad.

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The Elephant In The Conference Room

A type of cognitive bias, confirmation bias is a challenge for businesses that often negatively impacts performance. Smart C-Suites know this bias well. Confirmation bias is the human tendency to search for, favor, and use information that confirms one’s pre-existing views. Confirmation bias eliminates challenge and free thinking becoming negatively endemic by encouraging accepted conformity in decision-making

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