Creative Capitalism

For lack of a better description, I'm a creative capitalist. A brand and business strategist with the vision and aptitude to move businesses and brands in new directions, assess market dynamics, needs, and opportunities, and optimally position brands for differentiated and sustainable success. I build high-performing and high-value brands.

I understand the intangible benefits of branding, positioning, and imaging, along with the practical reality of operations, managing a P&L, and scaling a business. I have a knack for quickly assessing situations, assimilating large amounts of data, and distilling it into actionable insight and strategy to accelerate performance and build brand equity. It takes some vision and the ability to see the big picture and then simplify. There’s a craft to it, an art of sorts.

I’ve refined my craft over a career building brands and businesses. I’m armed with a full stack, cross-functional skill set, including brand development, competitive positioning, strategic planning, and integrated marketing. Stack that beside an investment banking and M&A background, raising capital, working with PE/VC, and the ability to lead and mentor, and, well, that’s why seeing the big picture comes naturally.

Today, I'm headfirst into BRANDThink.biz. For startups and early-stage businesses, SMBs across most verticals, and private equity and venture capital, we're a resource for accelerating performance and building equity. We align stakeholder objectives with market opportunity and competitive dynamics to increase revenue, build brand equity, and optimize market performance. We know that brand equity, these powerful intangible attributes, are the main reason why the market capitalization of well-branded companies exceeds their book value in mergers, acquisitions, licensing, joint ventures, and other financing negotiations. Strong brands dominate and build wealth.

You see, your brand is your business. Invest wisely.