Creative, engaging communications builds relationships. Relationships build brands. Building brand builds equity and building equity builds wealth. Simple really, but not so simple. Better bring your left brain because producing effective creative work demands solving the business problem first. It is invariably both art and science, aesthetic and technical. The best work is always grounded in "smart" while imbued with innovation and invention, meticulous in its exectuion.
A good creative process wants diversity. It wants designers, writers, scientists, psychologists, technologists..,
…ologists of all kinds in fact. All of whom are unencumbered by discipline, aligned by a singular strategic objective and motivated by the “get-back” of creating a big idea that solves the problem. Marketing is by necessity, integrated. You see, creative people today are really makers of things. Things that engage. Things that delight. Things that build relationships, get shared, and build value. And yeah, all of that builds business.
Nothing satisfies like shaping an environment where creativity thrives like weeds in May. A place where risk-taking is invited, where the art is not lost to the science and the science is leveraged by the art. A place where the craft is never lost and execution happens with passion and precision. Every word, every line of code, every pixel.
A sampling of my work.