Telling The Truth And Brand Equity

Brands are living, breathing things. They require shaping, nurturing, and maintenance over time. Done well, a strong brand has the power to build a business and sustain it well into the future, and can make its owner rich along the way. Brand equity, as opposed to brand value, has power beyond the balance sheet. Brand value is the financial difference between net present value of future cash flow between a branded versus unbranded product.

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