Beware Of The "Minimum Viable Product"

You’ve heard the term, MVP, or “minimum viable product”? It’s big in the lean startup community. Around since 1999, the term was coined and defined by Frank Robinson, and thrown around a lot by Steve Blank, and Eric Ries. Ries defines MVP as “…that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.” It seems to be the early stage tech mantra these days. But be wary, the MVP can be a trap.

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