Let’s face it, some relationships are better than others. For agencies, clients with whom you build a committed relationships based on mutual trust and respect invariably get your best work. Mutual trust is defined as a shared belief that you can depend on each other to achieve a common purpose. Clients with whom that kind of trust is established are our partners in creativity, our co-conspirators in innovation.
Read MoreI find this just a little mystifying. I read a LinkedIn post today about “an exciting new form of marketing called “engagement”. And that this new form of marketing relied on this new idea of “story telling”. I guess I missed the announcement, but when did all this become new again? Call me crazy, but as long as I’ve been in the business, all communications were created to engage their audience.
Read MoreIt’s been quite a run. The digital revolution has transformed the advertising business in the last 15 years beyond anything we imagined. Yet in some ways, the transformation brought with it a dangerous downside. But things are looking up. The digital explosion had everyone living only for the moment deeming a commitment to concept, creative finesse and long-term brand development a questionable
Read MoreI’m still sick to my stomach and it’s not all the turkey. It’s Black Friday. The whole thing has always freaked me out and this year was no different.
First, a few numbers:
• Store visits on the Friday after Thanksgiving rose 3.5 percent from last year, to more than 307
million visits. Yet retail sales decreased 1.8 percent. – ShopperTrak.
• Retail sales online this year topped...
Well, Obama gets another four years. No big surprise there. Though I can’t even conclusively tell you whether this is a bad thing or a good thing. Still haven’t muddled through all the lies, half-truths and misrepresentations served up by both sides. And frankly, I lost my motivation to figure out who was the bigger “manipulator of the truth”. Too much work.
Read MoreYou all remember this call, Seahawks vs Packers. Ruled brilliantly as incomplete and a touchdown at the same time. Crazy. It was the iconic image of the epic fail of NFL’s replacement referees. While we don’t know why (but can easily imagine) this dispute couldn’t have been resolved prior to the season, we do know that...
Read MoreAnd my jail is Apple. And my jailer is Steve Jobs, may he rest in peace. Now, to be clear, I am an Apple disciple. I’ve had an Apple since my first, a IIc eons ago. I have an iPhone (5 on preorder), iPad2, and few Macbook Pros. And we’re all happily living in iCloud. So I’m believer. The beauty is everything works pretty seamlessly together, convergence is happening, and it’s all going the way it’s supposed to.
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