Creativity And A Propensity For Self-Torture
Whether writing words or pushing pixels, anyone wearing a creative hat in advertising is in the business to create. We’re in it to fulfill our love of commercial artistic expression for the gains of our clients, our agency and ourselves. We suffer the other 70% of our agency activities because we know the next opportunity is coming. We thrive on the anticipation of the next chance to create. It is our addiction and we will suffer just about anything for the next fix.
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Beware Of The "Minimum Viable Product"
You’ve heard the term, MVP, or “minimum viable product”? It’s big in the lean startup community. Around since 1999, the term was coined and defined by Frank Robinson, and thrown around a lot by Steve Blank, and Eric Ries. Ries defines MVP as “…that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.” It seems to be the early stage tech mantra these days. But be wary, the MVP can be a trap.
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The 10 Keys To Building a Lasting Brand
Our psychological relationships with brands and the resulting brand equity is one of those amorphous concepts that’s always been hard to quantify. Nevertheless, successful marketers know the benefits of a strong brand are undeniably real. A brand is a company’s most enduring asset. Properly nurtured and leveraged it has tremendous financial value. A powerful brand can enhance valuation, improve transaction
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