There’s even talk of esports being included in the Olympics.

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There’s even talk of esports being included in the Olympics.

Accelerated by the pandemic, viewership is huge and growing.

Take Twitch for example. In 2020, Twitch saw an average of 15 million daily active users. Over 2.2 million Twitch creators broadcast their games live on Twitch monthly. Twitch viewers consumed 18.6 billion hours of streamed video content in 2020.

Twitch reported each visitor averages a 90-minute viewing session. YouTube averages 40 minutes.

Jupiter Research estimates the global esports and games streaming business will be worth $3.5B by 2025 with prize money bigger than most professional sports today.

Crazy numbers. But an Olympic sport? Idk about that…

Crypto is in full swing.

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Crypto is rockin’. As of today, Bitcoin is over $63K with a market cap of $1.184 Trillion.

The entire DeFi space is hot. Right along with NFTs.

With a particular focus on the financially underserved, the rush of cryptos in full swing around the globe, and no one is sure of the long-term nature or impact of the disruption.

But you gotta believe it’s coming.

And there is a lot of concern with China’s announcement of the digital Yuan, and all that implies.

And what could happen to the Dollar and its role as the world’s reserve currency?

Predictions and prognostications?

I’m not sure why this is lost on so many.

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This simple, profound statement by Sir John Hegarty in Campaign last week is at the heart of what’s been forgotten in the industry.

The power of a brand is echoed and amplified by those who recognize the position and meaning of a brand, whether they are actual customer or not. 

We wear brands as badges. Brands reflect taste, choice, and personality.

And the fundamental impetus of a brand is that other people understand what they mean. What is says about someone.

This awareness feeds brand growth. It is what many in the marketing world have deemed unnecessary in this age of digital targeting and performance-based thinking. 

 How wrong they are.

Because building brand is what sustains long-term financial value.