https://www.lcwickersham.com/insights daily 0.75 2025-11-12 https://www.lcwickersham.com/insights/2025/11/12/you-vs-ai-game-on monthly 0.5 2025-11-12 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/30d4adb0-f66a-469c-aa36-7e28d02f6438/AI+Brain+vs+Human+Brain.jpg Brand Strategy Insights - You vs. AI: Game On - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2025/11/12/why-building-brand-capital-matters-for-founders monthly 0.5 2025-11-12 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/737d969e-f7b5-4adc-85fb-615bca128c4f/Value+Creation+Freamework.001.png Brand Strategy Insights - Why Building Brand Capital Matters For Founders - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/96eb4480-a3a3-4fb3-ad60-fddf444d0875/Warren+Buffet+Quote.png Brand Strategy Insights - Why Building Brand Capital Matters For Founders - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/b7a9c02f-ed7b-4b40-a67c-caf84d49d90e/Philip+Kotler+Quote.png Brand Strategy Insights - Why Building Brand Capital Matters For Founders - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/edfe266a-bffb-449f-a351-625768ff3408/Brand+Capital+Header+Image.jpg Brand Strategy Insights - Why Building Brand Capital Matters For Founders - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2025/11/6/welcome-to-the-trust-economy monthly 0.5 2025-11-06 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/bb72eb39-9b9b-4018-9f62-c8ea21513350/110425+Wickersham+on+Trust.jpg Brand Strategy Insights - Welcome to the “trust economy." - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2025/6/24/im-an-oxymoron-i-dont-exist monthly 0.5 2025-06-24 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/7aaa3090-a1d8-40be-bcfe-ad53958e9167/Creative+Strategist+Insta+Image.png Brand Strategy Insights - I’m an oxymoron. I don’t exist. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2025/5/15/a-textbook-key-man-problem-and-a-cautionary-tale monthly 0.5 2025-05-15 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/6744a000-3adb-4b01-a96a-c103d505e9b3/Nick+Anderson+Musk+Cartoon.png Brand Strategy Insights - A textbook key man problem and a cautionary tale. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2025/5/15/it-can-lie-and-deceive-skillfully-and-convincingly monthly 0.5 2025-05-15 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/803e1d17-6efc-4d7f-b40e-151c2866f8a3/051325+Dario+Amodei.jpg Brand Strategy Insights - It can lie and deceive skillfully and convincingly. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2025/2/4/i-fired-a-client-yesterday monthly 0.5 2025-02-04 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/8fa92503-f4ae-4164-9a32-b126c2b4c6eb/Michael+Bierut-+Firing+A+Client.jpg Brand Strategy Insights - I fired a client yesterday. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2024/12/10/is-this-a-middle-finger-to-its-heritage-to-its-equity monthly 0.5 2024-12-10 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/e41fe6ef-b9ef-43f1-b4ff-f04f986d672e/121024+Gerry+McGovern.jpg Brand Strategy Insights - Is this a middle finger to its heritage? To its equity? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2024/10/24/man-this-is-just-hard-to-fathom monthly 0.5 2024-10-24 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/cac6c35f-cab2-4fa5-acb2-1ec611bfde51/Lost+Revenue.jpg Brand Strategy Insights - Man, this is just hard to fathom. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2024/8/6/suck-at-networking-try-a-different-mindset monthly 0.5 2024-08-06 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/6f1ac208-07c2-4bf3-9721-b0954cee02d1/080624+Bill+Nye.jpg Brand Strategy Insights - Suck at networking? Try a different mindset. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2024/3/13/two-dogs-podcasting-on-a-mountaintop monthly 0.5 2024-03-13 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/961b7f9a-d628-48f7-ac2d-69dfa28977a6/0230124+Elav+Horwitz.jpg Brand Strategy Insights - Two dogs podcasting on a mountaintop? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2024/2/8/bill-bernbach-defined-an-industry monthly 0.5 2024-02-08 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/d4845a68-9efa-4ddb-8a81-96c2901b8b21/020724+Bernbach.jpg Brand Strategy Insights - Bill Bernbach defined an industry. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2024/1/15/today-we-honor-the-memory-of-mlk-the-dream-lives-on monthly 0.5 2024-01-15 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/91c230b9-eb00-446c-aa22-4700df120bbb/MLK+Day+January+15%2C+2024.jpg Brand Strategy Insights - Today we honor the memory of MLK. The dream lives on. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2023/11/7/when-alignment-is-out-of-whack-things-dont-work monthly 0.5 2023-11-07 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/5484baa7-0a63-4dd1-9d70-1c5c12d27303/110723+Ann+Handley.jpg Brand Strategy Insights - When alignment is out of whack, things don’t work. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2023/8/10/truth-or-lies monthly 0.5 2023-08-10 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/79dc1f95-3d56-423d-af69-1d766a4b5fea/081023+Frank+Luntz.jpg Brand Strategy Insights - Truth or lies? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2023/6/29/welcome-to-the-explosion-of-ai-generated-content-farms monthly 0.5 2023-06-29 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/13a7092c-cfe7-43b9-9e4c-953ac55ad7ec/062923+Content+Farms.jpg Brand Strategy Insights - Welcome to the explosion of AI-generated content farms. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2023/6/13/zume-pizza-is-a-cautionary-tale-albeit-a-day-late-and-a-dollar-short monthly 0.5 2023-06-13 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/fc03f08d-46d9-49f1-9831-cd208c7be956/061323+Startup+Mass+Extinction.jpg Brand Strategy Insights - Zume Pizza is a cautionary tale, albeit a day late and a dollar short. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2023/6/6/this-is-a-hard-time-to-be-a-major-consumer-brand-hoping-not-to-offend-diverse-audiences monthly 0.5 2023-06-06 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/14f50d80-a7e4-4ef9-a624-ca697583bc49/060623+Brendan+Whitworth.jpg Brand Strategy Insights - This is a hard time to be a major consumer brand hoping not to offend diverse audiences. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2023/5/23/maybe-theres-too-much-doom-and-gloom-around-ai monthly 0.5 2023-05-23 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/e7d5e670-b1c3-4ce6-9693-f24785da0c88/052323+Dan+Ives+on+AI.jpg Brand Strategy Insights - Maybe there’s too much doom and gloom around AI. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2023/5/9/want-to-know-what-consistent-focus-on-your-brand-and-brand-values-gives-you monthly 0.5 2023-05-09 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/746de6ea-9f97-4c4e-b71e-6e9b552ab993/050923+Apple+Revenue.jpg Brand Strategy Insights - Want to know what consistent focus on your brand and brand values gives you? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2023/5/2/ai-replacing-programmers monthly 0.5 2023-05-02 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/b9552b98-b131-480e-b665-886beefbf798/050223+Emad+Mostaque.jpg Brand Strategy Insights - AI replacing programmers? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2023/4/20/where-will-high-level-machine-intelligence-take-us monthly 0.5 2023-04-20 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/667d796f-20e5-4019-9137-1c5be977aa74/042023+Yuval+Narari.jpg Brand Strategy Insights - Where will High-Level Machine Intelligence take us? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2023/3/29/will-gai-be-your-bicycle monthly 0.5 2023-03-29 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/59ec5a65-e3ee-45e7-9a79-ba0cba0c50e2/033023+Steve+Jobs.jpg Brand Strategy Insights - Will GAI be your bicycle? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2023/3/29/has-the-metaverse-lost-its-shine monthly 0.5 2023-03-29 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/ce7e58a8-6a8d-4467-bc65-02c8a7d0d7a4/032223+Zuckerberg+and+AI.jpg Brand Strategy Insights - Has the metaverse lost its shine? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2023/3/14/the-banking-crisis-of-2008-took-a-while-to-unfold monthly 0.5 2023-03-14 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/511b6aa3-7fee-48e6-b05b-ec64114237a3/031423+SVB+Failure.jpg Brand Strategy Insights - The banking crisis of 2008 took a while to unfold. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2023/3/7/techs-shiny-objects monthly 0.5 2023-03-07 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/807dce31-6468-4cfb-ad62-2977c2932b42/030723+Eric+Schmidt.jpg Brand Strategy Insights - Tech’s shiny objects. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2023/2/28/shes-only-an-average-gymnast-but-excels-at-what-the-boys-want monthly 0.5 2023-02-28 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1ec61e85-0c18-44a3-94da-9ee8ff7ed95b/022823+Livvy+Dunne+NIL.jpg Brand Strategy Insights - She’s only an average gymnast but excels at what the boys want. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2023/2/20/this-shit-scares-me monthly 0.5 2023-02-20 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/e930c1b8-f46d-4df0-905f-74798ca0ff9d/022123+Bing+AI+Chatbot.jpg Brand Strategy Insights - This shit scares me. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2023/1/3/its-been-a-blood-bath monthly 0.5 2023-01-03 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/70e2e85f-6470-4468-aaed-d1a29eaa4571/010323+Crypto+Cap+Crash.jpg Brand Strategy Insights - It’s been a blood bath. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2022/12/6/virtual-shopping-and-the-metaverse-are-reshaping-the-retail-experience monthly 0.5 2022-12-06 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/e95d1d2c-6a41-43f0-bc3f-ec83dfb960cd/120622+Jill+Standish.jpg Brand Strategy Insights - Virtual shopping and the metaverse are reshaping the retail experience. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2022/11/29/elon-just-seems-to-invite-controversy monthly 0.5 2022-11-29 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/250e3c22-eeec-4964-9a2a-2c2fac11bd6f/112922+Twitter+Advertising.jpg Brand Strategy Insights - Elon just seems to invite controversy. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2022/11/22/this-buds-not-for-you monthly 0.5 2022-11-22 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/f144ac33-86cc-4641-8c64-1c464e512a5f/112222+Bud+Banned.jpg Brand Strategy Insights - This Bud’s not for you. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2022/11/15/tech-companies-sucked-up-talent-during-the-pandemic-with-the-fury-of-the-latest-dyson monthly 0.5 2022-11-15 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/800e1e62-3b18-42ab-ac60-40d6b6b047a5/111522+Unemployment.jpg Brand Strategy Insights - Tech companies sucked up talent during the pandemic with the fury of the latest Dyson. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2022/9/13/yall-remember-the-cambridge-analytica-scandal-back-in-2018-yeah monthly 0.5 2022-09-13 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/8eb5726d-9f21-4e82-9728-9e5466c5be4c/091322+Eugene+Zarashaw.jpg Brand Strategy Insights - Y’all remember the Cambridge Analytica scandal back in 2018, yeah? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2022/8/24/for-some-its-still-a-widely-contested-issue monthly 0.5 2022-08-24 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/b0555045-b259-4b07-ae8d-c9d62c3116f0/082322+Streaming+Stats.jpg Brand Strategy Insights - For some, it's still a widely contested issue. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2022/8/18/the-rise-of-the-surveillance-complex monthly 0.5 2022-08-18 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/e58818dd-b58c-4aa4-ab8a-7b442e4e59b2/081822+Mark+Hurst.jpg Brand Strategy Insights - The Rise of the Surveillance Complex - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2022/8/9/where-are-brands-in-all-this monthly 0.5 2022-08-09 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/5c7825dc-2083-4c67-8fc5-9bc3917774f2/080922+E-Waste.jpg Brand Strategy Insights - Where are brands in all this? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2022/7/28/its-being-called-the-crypto-winter-and-its-cold-out-freezing-even monthly 0.5 2022-07-28 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/4ff2b17f-2b5c-440d-9e99-e3c7948a683c/072622+Yash+Patel.jpg Brand Strategy Insights - It’s being called the Crypto Winter, and it’s cold out, freezing even. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2022/7/12/not-a-bad-return-on-investment-given-the-song-has-not-been-recorded-since-1962 monthly 0.5 2022-07-12 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/dfa94a55-dbd0-4dcf-953f-6fa767928f7e/Blowin+In+The+Wind.jpg Brand Strategy Insights - Not a bad return on investment, given the song has not been recorded since 1962 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2022/6/21/chatbots-coming-to-life monthly 0.5 2022-06-21 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/651ad5e3-61ea-4f7d-8f6e-00ae6305dac9/062122+Thomas+Diettrich.jpg Brand Strategy Insights - Chatbots coming to life. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2022/6/14/some-people-just-want-to-be-able-to-hold-it monthly 0.5 2022-06-14 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/59007203-2992-47aa-9dda-8e3250ef2626/161422+The+eBay+Vault.jpg Brand Strategy Insights - Some people just want to be able to hold it. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2022/5/10/if-a-collectible-is-worth-what-someone-will-pay-then-what-are-nfts-worth monthly 0.5 2022-05-10 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/fd6dfdad-7095-4aad-b182-b1686c19814c/051022+Jonathan+Jones.jpg Brand Strategy Insights - If a collectible is worth what someone will pay, then what are NFTs worth? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2022/4/26/unicorns-are-so-2020 monthly 0.5 2022-04-26 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/0f031e87-9f26-47ef-a9f8-77378d264c70/042622+Global+Unicorns.jpg Brand Strategy Insights - Unicorns are so 2020. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2022/4/19/welcome-to-cleantech-20-and-the-exhilarating-rush-of-new-capital monthly 0.5 2022-04-19 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/f9545a15-8155-4bd4-9a43-f26304d52b17/041922+Sophie+Purdom.jpg Brand Strategy Insights - Welcome to cleantech 2.0 and the exhilarating rush of new capital. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2022/4/4/crypto-hacks-are-not-going-away monthly 0.5 2022-04-04 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/f8395c84-8132-4d1b-b4b2-56f014ad782b/040422+Crypto+Hacks.jpg Brand Strategy Insights - Crypto hacks are not going away. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2022/3/29/the-metaverse-is-still-all-the-rage monthly 0.5 2022-03-29 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/d0d03e09-b3aa-4ab5-96e5-cdc376eda743/Ellie+Bamford+032922.jpg Brand Strategy Insights - The metaverse is still all the rage. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2022/3/22/sure-bradys-football-legacy-is-secured monthly 0.5 2022-03-22 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/a2b84850-4906-4acb-a7c6-6ffcd32a3365/032222+Brady%27s+Economic+Impact.jpg Brand Strategy Insights - Sure, Brady’s football legacy is secured. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2022/3/8/for-mcdonalds-the-pressure-is-on monthly 0.5 2022-03-08 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/e40d4de1-02b7-49e2-9bc8-6bbff5c77223/030822+Michelle+Guida+x600.jpg Brand Strategy Insights - For McDonald’s, the pressure is on. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2022/3/1/but-heres-the-problem-past-access-to-cheap-capital monthly 0.5 2022-03-01 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/d31fde31-1690-402c-b224-3f1924f49607/030122+Unicorn+Growth+x600.jpg Brand Strategy Insights - But here’s the problem – past access to cheap capital. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2022/2/22/clearly-the-tech-has-come-a-long-way-since-max-headroom monthly 0.5 2022-02-22 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/6c70a814-e02e-403f-9c7d-b63ada56eff2/022222+Nightingale+Haney+on+AI+Faces+x600.jpg Brand Strategy Insights - Clearly, the tech has come a long way since Max Headroom. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2022/2/8/boom-this-is-now-about-survival monthly 0.5 2022-02-08 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/2d347166-5b64-4335-ac3f-0cea75c2f226/020822+Meta+Crash+x600.png Brand Strategy Insights - Boom! This is now about survival. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2022/1/18/the-truth-for-genz-facebook-is-irrelevant monthly 0.5 2022-01-18 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/9402249e-dfe8-43ea-9ffe-c47e81dd601d/0111722+Jennifer+King+%26+Facebook.jpg Brand Strategy Insights - The truth for GenZ? Facebook is irrelevant. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2022/1/4/digital-disruption-is-in-full-swing-across-just-about-every-sector monthly 0.5 2022-01-04 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/ba82b5d0-a1af-4545-b927-573e413a7502/040222+Coefficient+Capital.jpg Brand Strategy Insights - Digital disruption is in full swing across just about every sector. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2021/12/14/better-than-a-dog-maybe monthly 0.5 2021-12-14 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/5847064c-d0d7-4f3e-8861-22f1b544a96c/121421+Digital+Scent+Market.jpg Brand Strategy Insights - Better than a dog? Maybe… - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2021/11/23/this-guy-gets-the-power-of-brand monthly 0.5 2021-11-23 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/6dffd054-a004-4f54-af1d-7654b70a7a45/112321+Peter+Rawlinson+Lucid+Motors+x600.jpg Brand Strategy Insights - This guy gets the power of brand. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2021/11/16/can-you-say-wealth-inequality-and-what-about-taxing-billionaires monthly 0.5 2021-11-16 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/9747e4e5-c203-4921-8241-e1e15503d414/111621+Wealth+Inequality+x600.jpg Brand Strategy Insights - Can you say, “wealth inequality?" And what about taxing billionaires? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2021/11/9/ah-no-not-so-fast monthly 0.5 2021-11-09 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/df64c7ad-016a-4eca-a099-3d3bbb3a35cb/110921+Mark+Zuckerberg+Metaverse+x600.jpg Brand Strategy Insights - Ah… no. Not so fast. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2021/11/2/you-cant-see-it-but-you-better-believe-it monthly 0.5 2021-11-02 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/efe3edd8-e6ed-483d-9fd5-ee53f62aa130/110221+S%26P+Brand+Equity+x600.jpg Brand Strategy Insights - You can’t see it, but you better believe it. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2021/10/12/the-tipping-point-is-coming monthly 0.5 2021-10-12 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1634055548720-3QC6LVD6MCST7F92M7FA/101221+Ford+EV+plant+x600.jpg Brand Strategy Insights - The Tipping Point Is Coming. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2021/10/5/baseballs-got-a-problem-its-audience-is-dying monthly 0.5 2021-10-12 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1633449421271-ATLZ1HTGAFCDRTHXEH3R/100421+Jeff+Deline+x600.jpg Brand Strategy Insights - Baseball’s got a problem. Its audience is dying. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2021/9/22/marketing-and-mind-reading monthly 0.5 2021-09-22 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1632320497830-4YSHNNTTUHJ3AWVTHMYL/092121+Moran+Cerf+EEG+x600.jpg Brand Strategy Insights - Marketing And Mind Reading - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2021/9/14/digital-and-physical-collectables-coming-togethre monthly 0.5 2021-09-14 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1631643343628-TMZC5GUJ5V6SKD5QVW37/091421+RTFKT+Avatars+x600.jpg Brand Strategy Insights - Digital and physical collectables coming together. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2021/9/9/as-influencers-go-este-lauder-hit-the-jackpot monthly 0.5 2021-09-09 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1631202401355-VVF5TNNB0OWPF1HDSV8P/0909021+Amanda+Gorman+x600.jpg Brand Strategy Insights - As influencers go, Estée Lauder hit the jackpot. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2021/8/31/goodbye-kardashians-humans-are-no-longer-needed monthly 0.5 2021-09-09 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1630425112344-HHKESCF8JK1YCN5WBZFZ/082421+Virtual+Inluencers+x600.jpg Brand Strategy Insights - Goodbye Kardashians. Humans are no longer needed. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2021/8/17/pretty-sweet-deal-if-you-can-get-it-to-the-winner-go-the-spoils monthly 0.5 2021-09-09 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1629216694540-3579W5CT23NZTGIBY38O/081721+Olympic+Gold+Bonuses+x600.jpg Brand Strategy Insights - Pretty sweet deal, if you can get it. To the winner go the spoils. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2021/8/12/are-carbon-offsetsremoval-the-latest-form-of-greenwashing-carbon-removal-cant-come-close-to-the-impact-of-moving-to-clean-energy-but-offsets-can-look-good-for-a-brand monthly 0.5 2021-09-09 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1628783753568-QM1CZK5LY8PFLWWJC5OV/081221+Carbon+Offsets+x600.jpg Brand Strategy Insights - Are carbon offsets/removal the latest form of greenwashing? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2021/8/3/welcome-to-the-great-resignation-better-treat-your-people-right monthly 0.5 2021-09-09 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1628005123009-W3ZI3VQ0FCFHX1KQLHU0/080321+Unemployment+x600.jpg Brand Strategy Insights - Welcome to the Great Resignation. Better treat your people right. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2021/7/20/vanity-projects-and-brand-promos-or-a-plan-b-for-humanity-anyway-you-look-at-it-its-driving-change-and-innovation monthly 0.5 2021-09-09 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1626805624088-LAA360NV0ML4RLNASDAI/072121+Jordan+Bimm+on+space+travel+x600.jpg Brand Strategy Insights - Vanity projects and brand promos or a plan-B for humanity? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2021/7/15/change-is-not-a-choice-change-or-humanity-will-suffer monthly 0.5 2021-09-09 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1626363741109-N6LUHGBA6YDSFP3UEF53/071521+Climate+Change+x600.jpg Brand Strategy Insights - Change is not a choice. Change or humanity will suffer. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2021/7/6/as-brand-awareness-strategies-go-it-doesnt-get-much-better monthly 0.5 2021-09-09 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1625585866363-06E3UFXT64XVK7R9IES0/070621+Nathan%27s+x600.jpg Brand Strategy Insights - As brand awareness strategies go, it doesn’t get much better. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2021/6/29/office-or-wfh-maybe-we-need-some-need-both monthly 0.5 2021-09-09 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1624981588565-FECF9Q4D2S54Y0TXPTEL/062921+Marc+Andreessen+x600.jpg Brand Strategy Insights - Office or WFH? Maybe we need some need both? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2021/9/9/a-condom-marketing-strategy monthly 0.5 2021-09-09 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1631203084850-10R70VM2K6NDD8TQ2JHX/061021+Olympic+Condoms+x600.jpg Brand Strategy Insights - A Condom Marketing Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2021/5/25/so-why-do-so-few-leaders-commit-to-viewing-their-brand-as-an-asset-that-requires-investment-and-maintenance monthly 0.5 2021-09-09 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1621960856183-Y9L0O273RF49W5YMTF6U/052501+Frank+Findley+x600.jpg Brand Strategy Insights - So why do so few leaders commit to viewing their brand as an asset that requires investment and maintenance? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2021/5/19/this-cant-go-on-this-dopamine-fueled-obsession-with-our-phones-it-is-wrecking-lives monthly 0.5 2021-09-09 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1621443461376-TCW2DJS1IDMXXX3TYECF/051921+Social+Media+Depression+x600.jpg Brand Strategy Insights - This dopamine-fueled obsession with our phones can't go on. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2021/5/11/right-behind-those-colonizers-will-be-the-brands-where-man-goes-capitalism-is-never-far-behind monthly 0.5 2021-09-09 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1620750351708-98MN58NYAU4CJGTKHDQZ/051121+Hilding+Neilson+x600.jpg Brand Strategy Insights - Right behind those colonizers will be the brands. Where man goes, capitalism is never far behind. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lcwickersham.com/insights/2021/5/4/cable-tv-continues-its-slow-and-painful-deathnbspand-its-not-pretty monthly 0.5 2021-09-09 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1620142982588-YLOALNCY6RL6TAKM1UUU/050421+Conneted+TV+x600.jpg Brand Strategy Insights - Cable TV continues its slow and painful death. And it’s not pretty. https://www.lcwickersham.com/insights/2021/4/27/the-pandemic-took-my-third-place-my-local-coffee-shop-my-change-of-scenery-my-escape monthly 0.5 2021-09-09 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1619539488512-YI9T88AOMJX3SRM5IC3K/042721+Gillian+Sandstrom+x600.jpg Brand Strategy Insights - The pandemic took my "third place". My local coffee shop. My change of scenery. My escape. https://www.lcwickersham.com/insights/2021/4/21/theres-even-talk-of-esports-being-included-in-the-olympics monthly 0.5 2021-09-09 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1619018143447-4QOIBMFET2V1XAE2MTE5/042021+eSports+Streaming+x600.jpg Brand Strategy Insights - There’s even talk of esports being included in the Olympics. https://www.lcwickersham.com/insights/2021/4/13/crypto-is-in-full-swing-and-no-one-is-sure-of-the-long-term-nature-or-impact-of-the-disruption monthly 0.5 2021-09-09 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1618341500245-MIALDDHWS09H80TBWLB8/041321+Vivek+Ranadive%CC%81+x600.jpg Brand Strategy Insights - Crypto is in full swing. https://www.lcwickersham.com/insights/2021/4/7/the-pendulum-needs-to-swing-back-to-balance-back-to-people-engaging-with-people monthly 0.5 2021-04-07 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1617807456766-9OIA92F2BA2TJGHD7J9H/040821+Social+Nedia+Usage+x600+.jpg Brand Strategy Insights - The pendulum needs to swing back to balance, back to people engaging with people. https://www.lcwickersham.com/insights/2021/3/30/welcome-to-the-new-world-of-digital-afterlife-management monthly 0.5 2021-03-30 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1617119299916-V2N4CEHCOZ86WIUE8OGG/033021+Carl+Ohman+x600.jpg Brand Strategy Insights - Welcome to the new world of digital afterlife management. https://www.lcwickersham.com/insights/2021/3/25/the-potential-of-gambling-was-the-nfls-leverage-to-cut-this-massive-deal monthly 0.5 2021-03-25 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1616686296123-73J9YIOV7CJHVK7KIMOZ/NFL+Broadcast+Rights+x600.jpg Brand Strategy Insights - The potential of gambling was the NFL’s leverage to cut this massive deal. https://www.lcwickersham.com/insights/2021/3/25/a-recent-top-shot-moment-of-a-lebron-james-dunk-went-for-200k monthly 0.5 2021-03-25 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1616686214864-80U812PEFJ1J7FNSIDNH/050921+Zack+Seward+x600.jpg Brand Strategy Insights - A recent Top Shot NFT moment of a LeBron James dunk went for $200K. https://www.lcwickersham.com/insights/2021/3/2/more-glass-ceilings-need-to-break monthly 0.5 2021-03-02 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1614713863796-08VAV9OZVDRKJFCTO6VI/Women%27s+Business+Stats+x600.jpg Brand Strategy Insights - More glass ceilings need to break. https://www.lcwickersham.com/insights/2021/2/23/ongoing-incremental-improvements-lead-to-significant-gains-works-for-me-im-in monthly 0.5 2021-02-23 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1614102786468-1Y1P0296NHLAGYW8MIWW/022221+Sir+David+Brailsford+x600.jpg Brand Strategy Insights - Ongoing incremental improvements lead to significant gains. Works for me, I’m in. https://www.lcwickersham.com/insights/2021/2/16/0beg9w5utdvwsscpb513xk7zuo06yq monthly 0.5 2021-02-16 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1613495823209-PVSME2GO85838X0WUKCT/Save+Our+Stages+x600.jpg Brand Strategy Insights - A small testament to the system actually working. https://www.lcwickersham.com/insights/2021/2/2/the-whole-droidrobot-companion-thing-is-going-to-get-weirder-before-it-normalizes monthly 0.5 2021-02-02 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1612284853570-8B1XTEIL972PF5HLCE3D/020321+Sophia+The+Robot+x600.jpg Brand Strategy Insights - The whole droid/robot companion thing is going to get weirder before it normalizes. https://www.lcwickersham.com/insights/2021/2/2/the-virgin-galactics-gotta-be-a-pretty-sweet-ride monthly 0.5 2021-02-02 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1612284792464-XMUZNPT6SUFF4P0AKO7M/Space+Tourism+x600.jpg Brand Strategy Insights - The Virgin Galactic’s gotta be a pretty sweet ride. https://www.lcwickersham.com/insights/2021/1/19/its-all-gotten-a-little-too-complicated monthly 0.5 2021-01-19 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1611085036297-0JXO3547XAQZJ5AHVOGC/01192020+Alex+Kantrowitz+x600.jpg Brand Strategy Insights - It's all gotten a little too complicated. https://www.lcwickersham.com/insights/2021/1/19/flash-1996-2021-rip monthly 0.5 2021-01-19 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1611084927473-8E2E20WJ1FIYP2Q3U3ZT/20210105+FarmVille+x600.jpg Brand Strategy Insights - Flash, 1996-2021, RIP https://www.lcwickersham.com/insights/2020/12/15/i-dont-know-but-i-think-i-may-well-prefer-a-live-human-maybe-even-a-dog-innovation-management-marketing-advertising-branding-brandthink-entrepreneurship-technology monthly 0.5 2020-12-15 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1608050546281-KWRGC75G33IQF9T1Z9ML/20201208+Robot+Therapist+x600.jpg Brand Strategy Insights - I don’t know, but I think I may well prefer a live human. Maybe even a dog. https://www.lcwickersham.com/insights/2020/12/8/im-not-sure-why-this-is-lost-on-so-many monthly 0.5 2020-12-08 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1607446009559-8LNMYD0V2XNGZZVAKTSC/20201203+Sir+John+Hegarty+x600.jpg Brand Strategy Insights - I’m not sure why this is lost on so many. https://www.lcwickersham.com/insights/2020/12/8/forty-years-ago-today-a-light-went-out-the-loss-of-a-voice-that-sang-for-peace-and-love-for-all-humanity-a-voice-we-desperately-need-todaynbsp monthly 0.5 2020-12-08 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1607445800770-8NL7VKTBRMQ9HHAA58HX/John+Lennon+120820+x600.jpg Brand Strategy Insights - Forty years ago today, a light went out. The loss of a voice that sang for peace and love for all humanity. A voice we desperately need today.  https://www.lcwickersham.com/insights/2020/12/1/brands-doing-the-right-thing-is-not-always-easy-nascar-knows-the-washington-football-team-knows monthly 0.5 2020-12-01 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1606840954120-LGOOYJ8LOOEDMS6GGH3G/20201201+Joe+Tripodi+x600.jpg Brand Strategy Insights - Brands doing the right thing is not always easy. NASCAR knows. The Washington Football Team knows. https://www.lcwickersham.com/insights/2020/11/24/save-on-dog-food-and-pooper-scoopers-a-black-friday-deal-worth-fighting-for monthly 0.5 2020-11-24 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1606232453591-MPNHWSTL4Z32MPVYUV15/20201124+Spot+Robot+x600.jpg Brand Strategy Insights - Save on dog food and pooper scoopers. A Black Friday deal worth fighting for. https://www.lcwickersham.com/insights/2020/11/10/are-in-restaurant-dining-experiences-on-the-way-out monthly 0.5 2020-11-10 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1605027105422-3WHTEA9QF342A3SPG11E/20201110+Ghost+Kitchens+x600.jpg Brand Strategy Insights - Are in-restaurant dining experiences on the way out? https://www.lcwickersham.com/insights/2020/11/3/the-guys-at-dos-equis-never-learned-this-lesson-miss-this-guy monthly 0.5 2020-11-03 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1604420101217-1VIT9GZ22YG0V7MMS9ZI/20201028+Rankin+Carroll+Snickers+x600.jpg Brand Strategy Insights - The guys at Dos Equis never learned this lesson. Miss this guy... https://www.lcwickersham.com/insights/2020/10/29/these-numbers-are-hard-to-fathom-eat-your-heart-out-tv monthly 0.5 2020-10-29 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1603986424602-G27QIDLNRNQ8ODHFPWW6/20201028+Live+Stream+Game+Viewing+x600.jpg Brand Strategy Insights - These numbers are hard to fathom. Eat your heart out TV. https://www.lcwickersham.com/insights/2020/10/22/welcome-to-the-confounding-world-of-zoom-a-place-where-common-sense-and-decorum-mysteriously-disappear-cmon-people monthly 0.5 2020-10-22 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1603378321782-S7752E2PQ6ND4X2OTIHR/20201022+Deeba+Syed+x600.jpg Brand Strategy Insights - Welcome to the confounding world of Zoom — a place where common sense and decorum mysteriously disappear. C’mon people... https://www.lcwickersham.com/insights/2020/10/13/is-the-world-finally-making-progress-lets-hope-sonbsp monthly 0.5 2020-10-13 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1602603609399-0BNTGUU3PYYQCWVQNVOS/20201013+Woman%27s+VC+Salaries+x600.jpg Brand Strategy Insights - Is the world finally making progress? Let’s hope so.  https://www.lcwickersham.com/insights/2020/10/7/idk-feels-a-little-dubious-are-we-ready-for-cultivated-meat monthly 0.5 2020-10-08 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1602115155294-HA0XTHQPXC2YAYLSDHE0/20201006+Matthew+Walker+x600.jpg Brand Strategy Insights - Idk, feels a little dubious. Are we ready for cultivated meat? https://www.lcwickersham.com/insights/2020/9/29/interesting-then-consider-the-possibilities-of-3d-bio-printing-hey-theyre-already-printing-ears monthly 0.5 2020-09-29 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1601395268471-1GT6ALF9PKG1I155UXUZ/3D+Printing+Market+x600.jpg Brand Strategy Insights - Interesting? Then consider the possibilities of 3D bio-printing… hey, they’re already printing ears. https://www.lcwickersham.com/insights/2020/9/22/subvertising-is-on-the-rise-and-its-having-a-real-impact-can-it-drive-positive-change-or-is-it-just-another-expression-of-the-complicated-social-fabric-and-discontent-in-our-world-today monthly 0.5 2020-09-22 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1600799713838-O2M5AW3109F0AWVI5ZYE/Henry+Wong+Subvertising+x600.jpg Brand Strategy Insights - Subvertising is on the rise and it’s having a real impact. Can it drive positive change or is it just another expression of the complicated social fabric and discontent in our world today? https://www.lcwickersham.com/insights/2020/9/13/covid-has-accelerated-the-adoption-of-pvod-is-this-the-beginning-of-the-end-for-movie-theaters monthly 0.5 2020-09-13 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1600012294036-DJJ5AR5WPSG53S46QA1H/Trolls+World+Tour+x600.jpg Brand Strategy Insights - COVID has accelerated the adoption of PVOD. Is this the beginning of the end for movie theaters? https://www.lcwickersham.com/insights/2020/9/22/never-forgetting-911-means-never-forgetting-what-makes-us-all-one-nation-and-living-what-we-learned monthly 0.5 2020-09-22 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1600799651288-J9LF9IVI00624I4GF8TE/Remebering+9%3A11+x600.jpg Brand Strategy Insights - Never forgetting 9/11 means never forgetting what makes us all one nation and living what we learned. https://www.lcwickersham.com/insights/2020/9/1/pegasus-can-now-scrape-data-from-servers-of-apple-google-facebook-and-microsoft-and-is-now-moving-towards-zero-click-exploit-techniques-scary monthly 0.5 2020-09-01 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1598975222575-91WOQH9NDL4Z8CF81PTB/Shalev+Hulio+x600.jpg Brand Strategy Insights - Pegasus can now scrape data from servers of Apple, Google, Facebook, and Microsoft and is now moving towards zero-click exploit techniques. Scary. https://www.lcwickersham.com/insights/2020/8/26/the-ugly-side-of-e-tail-seems-impossible-to-stay-ahead-of-the-fraud monthly 0.5 2020-08-26 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1598454819521-3C494P8NINUKGC67M6J6/Amazon+Product+Removal+x600.jpg Brand Strategy Insights - The ugly side of e-tail. Seems impossible to stay ahead of the fraud. https://www.lcwickersham.com/insights/2020/8/18/hey-its-got-a-wireless-charger-your-hamster-come-with-one-of-those monthly 0.5 2020-08-18 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1597766223580-QK06RE8CAPUBY8OHLFZW/Molfin+Vanguard+Tech+x600.jpg Brand Strategy Insights - Hey, it’s got a wireless charger. Your hamster come with one of those? https://www.lcwickersham.com/insights/2020/8/11/regardless-of-massive-fraud-and-lack-of-reliable-performance-analytics-influencing-is-just-rockin monthly 0.5 2020-08-11 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1597163718811-I4UBGFCGFETNFS5VZU31/Influencer+Spend+x600.jpg Brand Strategy Insights - Regardless of massive fraud and lack of reliable performance analytics, influencing is just rockin’. https://www.lcwickersham.com/insights/2020/8/4/the-magnitude-of-this-statement-is-not-lost-on-anyone monthly 0.5 2020-08-04 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1596553553183-19PKNI8O4IF5DJNT5MOG/Michael+Heiman+SpaceX+x600+.jpg Brand Strategy Insights - The magnitude of this statement is not lost on anyone. https://www.lcwickersham.com/insights/2020/7/28/in-case-of-a-global-catastrophe-for-posterity-or-just-to-play-minecraft-again-in-3030-its-all-there monthly 0.5 2020-07-28 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1595950437561-RQGA1GFBPLSSVVXRPNG0/Artic+x600.jpg Brand Strategy Insights - In case of a global catastrophe, for posterity, or just to play Minecraft again in 3030, it’s all there. https://www.lcwickersham.com/insights/2020/7/21/the-sneakiness-of-miniaturization-bugs-may-not-be-what-they-appear monthly 0.5 2020-07-21 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1595347722058-921RMKE8874TH66ER9DO/Science+Robotics%2C+%26+The+University+of+Washington+600x.jpg Brand Strategy Insights - The sneakiness of miniaturization. Bugs may not be what they appear. https://www.lcwickersham.com/insights/2020/7/14/mr-scalzo-goes-on-to-say-sure-that-might-lead-to-a-dystopian-future-but-you-cant-ban-it-a-rather-dark-world-view monthly 0.5 2020-07-14 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1594749027860-FXRDB5J4NRMHVAOZ990Z/071420+David+Scalzo+600x600.jpg Brand Strategy Insights - Mr. Scalzo goes on to say “Sure, that might lead to a dystopian future, but you can’t ban it.” A rather dark world-view. https://www.lcwickersham.com/insights/2020/7/7/covid-19-is-accelerating-digital-transformation-in-drug-development monthly 0.5 2020-07-07 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1594140252951-GN3PI2B0IJQWJQTGWHTF/070620+Drug+Dev+Costs+600x600.jpg Brand Strategy Insights - COVID-19 is accelerating digital transformation in drug development https://www.lcwickersham.com/insights/2020/7/1/development-bias-privacy-concerns-automation-bias-theres-a-ton-to-be-worried-about-and-get-right-before-this-kind-of-technology-rolls-out monthly 0.5 2020-07-01 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1593611573504-G4HVPTR6T4XZRD4YGW1B/063020+Eric+Goldman+600x600.jpg Brand Strategy Insights - Development bias, privacy concerns, automation bias, there’s a ton to be worried about, and get right, before this kind of technology rolls out. https://www.lcwickersham.com/insights/2020/6/23/innovation-and-creativity-never-discriminate monthly 0.5 2020-06-23 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1592936612674-T5TT3PX4I7ZCKKOAAGHE/Unicorns+and+Diverssity+600x600.jpg Brand Strategy Insights - Innovation and creativity never discriminate. https://www.lcwickersham.com/insights/2020/6/11/wow-okay-channeling-a-little-sun-tzu monthly 0.5 2020-06-11 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1591889463734-2A2JGKZGOTU7CABBSRB0/Ren+Zhengfei+600x600.jpg Brand Strategy Insights - Wow, okay… channeling a little Sun Tzu? https://www.lcwickersham.com/insights/2020/6/2/no-more-we-need-to-come-together-now-blacklivesmatter-go-here-to-find-your-way-to-help-protesters-and-make-a-difference-httpslnkdindmanjnh-please-share monthly 0.5 2020-06-02 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1591111628500-JV2GLTS3ZTN3KQ2409GP/image-asset.jpeg Brand Strategy Insights - No more. We need to come together, now. #blacklivesmatter. Go here to find your way to help protesters and make a difference: https://lnkd.in/dmanJNh Please share. https://www.lcwickersham.com/insights/2020/5/26/bizarre-perspective-still-i-see-the-point-but-anything-humanless-just-doesnt-feel-right-not-warming-up-to-that monthly 0.5 2020-05-26 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1590508043706-UU6UYG1CEHLPNFAWFDXG/052620+Anula+Sonalker+600x600.jpg Brand Strategy Insights - Bizarre perspective? Still, I see the point... but anything “humanless” just doesn’t feel right. Not warming up to that. https://www.lcwickersham.com/insights/2020/5/19/see-this-this-is-what-it-could-be-we-are-only-guests-on-this-planet-and-weve-been-rude-ones-at-that-nature-can-do-just-fine-without-us-its-time-for-respect-now-breathe monthly 0.5 2020-05-19 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1589906112749-KX70VX7AGOQ9X80T65O5/051920+Himalayas+600x600.jpg Brand Strategy Insights - See this? This is what it could be. We are only guests on this planet, and we’ve been rude ones at that. Nature can do just fine without us, it's time for respect. Now, breathe... https://www.lcwickersham.com/insights/2020/5/12/between-contact-tracing-and-data-privacy-this-issue-will-rage-on monthly 0.5 2020-05-12 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1589302273453-8JMMGAWCBSL14026TI0L/Jay+Stanley+ACLU+600x600.jpg Brand Strategy Insights - Between contact tracing and data privacy, this issue will rage on… https://www.lcwickersham.com/insights/2020/5/5/make-no-mistake-history-will-repeat-itself monthly 0.5 2020-05-05 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1588691195829-TLK300FORX5S4POOURI6/050520+Maintaining+Spend+600x600.jpg Brand Strategy Insights - Make no mistake, history will repeat itself. https://www.lcwickersham.com/insights/2020/4/28/p66k4tj9uacu1rwm3u9f4y08pboeku monthly 0.5 2020-04-28 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1588093549981-KMBUN8L3IGJD3RQ00ZQ9/042820+Bas+Korsten+V2+600x600.jpg Brand Strategy Insights - I believe! https://www.lcwickersham.com/insights/2020/4/21/sports-are-hurting-revenue-loss-everywhere-not-to-mention-the-emotional-toll-on-life-without-sports monthly 0.5 2020-04-21 https://images.squarespace-cdn.com/content/v1/56c64f8440261d1c7471c744/1587492682870-T931R22HIWX7OXPCOCT7/042120+Sports+Ad+Spending+600x600.jpg Brand Strategy Insights - Sports are hurting. 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