Cable TV continues its slow and painful death. And it’s not pretty.

Cable TV continues its slow and painful death. And it’s not pretty.

The number of pay-TV households peaked back in 2010 at 105 million and it’s been shrinking ever since, eMarketer forecast that number to dip to 72.7 million by 2023. Cable is struggling for survival.

Hastening its death? COVID-19 is contributing to a dramatically shortened life span.

And different from “cord cutters,” many Millennials and GenZ are “cord nevers,” digital natives that never saw a need for a cable service to begin with. Another ominous sign.

Still to figure out? Replacement broadband delivery, the only place cable has value.

Stay tuned.