As brand awareness strategies go, it doesn’t get much better.

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An enduring brand strategy and a Fourth of July holiday staple, Nathan’s hot dog eating contest again dominated Coney Island this year here in NYC.

The contest is now managed by Major League Eating; yes, there is actually a professional league…

Joey Chestnut, stunned the global hot dog-loving world eclipsing his world record of 75 to eat 76 of the famous dogs in 10 minutes. A dominating performance and his 14th title.

Too bad ESPN lost the video feed interrupting the broadcast at the critical moment leaving many viewers pretty pissed off.

As brand awareness strategies go, it doesn’t get much better. Broadcast globally, the contest generates billions of brand impressions and is covered in hundreds of publications worldwide.