Digital and physical collectables coming together.

Earlier this year, with a fresh round of funding from Andreessen, a partnership between next-gen fashion brand RTFKT and Fewocious created and minted tokens for three one-of-a-kind pairs priced at $3,000, $5,000, and $10,000. When it was done seven minutes later, they’d sold for 608 digital pairs of digital kicks for a cool $3.1 Mil. Welcome to digital fashion.

Interestingly, actual physical sneakers come with the price, a potential blueprint for integrating real-world objects and NFTs. The NFT alone is not enough, having a physical shoe is adds value to the overall collectible, it’s the digital and physical coming together.

They should be because the physical thing matters. “We think that emotional bond to physical objects is still important and can increase the attachment,” said Benoit Pagotto, from RTFKT. Makes sense.

Wonder if NBATopShots is listening…

With its Akira Project, RTFKT will mint 20,000 unique and playable 3D avatars ready to jump into your favorite metaverse, 10,000 of which will be available for pre-sale to current collectors of RTFKT’s NFTs on Ethereum. The other 10,000 will be available in a public sale that many expect will sell out.