Political Correctness, Branding & Crappy Ads
Our psychological relationships with brands and the resulting brand equity is one of those amorphous concepts that’s always been hard to quantify. Nevertheless, successful investors know the benefits of a strong brand are undeniably real. A brand is a company’s most enduring asset. Properly nurtured and leveraged it has tremendous financial value. A powerful brand can enhance valuation, improve transaction multiples, lower the cost of capital and grow revenue.
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A Brand-Crushing Content Strategy
There are some obvious rules for good content, like make it useful and relevant. Give me something that makes my life better. Or entertain me, make me cry, laugh or ponder. Teach me something. Whichever direction you take, you have to deliver value. If I sacrifice my time to engage with you, you better do at least one of those things because if you’re not, you are wasting my time. I mean, who chooses to engage with content so they can spend time viewing a self-aggrandizing ad.
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The Elephant In The Conference Room
A type of cognitive bias, confirmation bias is a challenge for businesses that often negatively impacts performance. Smart C-Suites know this bias well. Confirmation bias is the human tendency to search for, favor, and use information that confirms one’s pre-existing views. Confirmation bias eliminates challenge and free thinking becoming negatively endemic by encouraging accepted conformity in decision-making
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9 Reasons Your Brand Should Tell Stories
For CMO’s today, options for building your brand are changing before your eyes. These days, leading brands are thinking like publishers, creating editorial calendars, hiring chief content officers and curating their asses off. This is all good and well, but curated content simply won’t deliver the benefits of creating original, emotive content that tells stories. While a good content strategy most often includes curated
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