Optimizing Brand Intangibles And Why It Matters – The New Best Practice
It is way overdue. Leveraging the power of brand and its intangibles is the new best practice for maximizing value creation and firms looking to outperform the completion are embracing the power of building strong brands. When leveraged in concert, these three best practices for value creation are the key to driving outsized investment returns.
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Value Creation in PE & VC: The Missing Piece
Building brand equity is a consistency-over-time equation that it is best deployed as a philosophy, a way of doing business, a standard best-practice. And an ongoing focus from pre diligence to exit. In today’s highly competitive environment, the most successful firms understand these synergies and will seamlessly integrate financial engineering, operational improvement, and brand optimization in their value creation strategy. Executed in concert, they will generate the highest investment outcomes possible.
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ARE YOU GOING TO EXIT WITH A BUSINESS OR A BRAND?
If branding is not part of your company’s value creation strategy, you’re leaving money behind. Brand and its equity is one of the most valuable assets that a company has and the driver for financial success. When looking to exit, companies can command larger transaction multiples based solely on the brand and the strength of
Read MoreWHY SUCCESSFUL LEADERS COMMIT TO BUILDING BRAND
While the power of strategic branding (we’re not talking logo design here) to help companies increase financial returns, both operationally and in M&A transactions is intellectually understood and acknowledged, it is, inexplicably, a frustratingly difficult sale. Forget the unfortunate reality that many people limit their understanding of “brand” to
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BUILD YOUR BRAND OR LEAVE MONEY ON THE TABLE
Let’s start with this: your brand is not your logo or your color palette. It’s the perceptions and feelings people have about you, it’s what people say about you to others. Your brand is a relationship first, not a font. To earn that relationship, brands must have meaning, purpose and saliency.
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Starbucks, Racial Bias And A Brand Death Wish
Sometimes I just can’t understand what the hell is wrong with people, and this incident at Starbucks is a particularly disturbing example. Sadly, it’s testimony to how far humanity has yet to go to shed prejudices and biases that stifle us from being a unified planet. Last week, a Starbucks manager in Philadelphia called 911 because
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