Sure, Brady’s football legacy is secured.

He is the undeniable GOAT. But his economic impact is significantly more significant than that. Less spoken about is his power to deliver positive economic impact. He is the spokesperson for Aston Martin, UGG, Under Armor, Tag Heuer, Sam Adams, Glaceau Smartwater, and many more. And of course, his brands, TB12, and his performance clothing line, BRADY, all of which contribute.

Brady coming to Tampa Bay and winning a Super Bowl has significant economic impact lifting the Bay area to new heights. Pinellas County Economic Development )PCED) recently reported that, while it is hard to precisely pinpoint the economic impact the Bucs provide to the Tampa Bay area, “it is likely above a hundred million” a year.

According to the PCED report, the Bucs have a team value of $2.94 billion, and Raymond James Stadium boasts net revenues of $364 million. After winning the Super Bowl in February 2021, the Buccaneers team value increased by 29% – even after losing $119 million in stadium revenues for the 2020-21 season due to Covid.

For the ad community, it’s been a boon. The Tampa Bay Times reported Brady’s Tostitos spot had an estimated economic impact of around $200,000, according to the film commission, due to 35 local hires and 60 hotel room nights. And EA Sports spent around $100,000 on a Brady commercial here through 45 local hires and 30 hotel room nights. 

The $19.3M figure does not even include every time he films in his house or the stadium. Nor his documentary Man in the Arena: Tom Brady. 

The guy is a moneymaker, for sure.