Creativity And A Propensity For Self-Torture
Whether writing words or pushing pixels, anyone wearing a creative hat in advertising is in the business to create. We’re in it to fulfill our love of commercial artistic expression for the gains of our clients, our agency and ourselves. We suffer the other 70% of our agency activities because we know the next opportunity is coming. We thrive on the anticipation of the next chance to create. It is our addiction and we will suffer just about anything for the next fix.
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