Welcome to the “trust economy."

The new filter for decision-making.

I’m not the first to use the phrase, “trust economy.” I openly admit to stealing it from Michael Leibowitz, who also admits to having stolen it.

But it defines today, and it’s worth stealing.

Trust has become the scarcest asset in business and the last true differentiator. It's trust that builds relationships, and relationships are a prerequisite for consideration. 

It doesn’t matter your value prop, how shiny your object is, if I don't trust you, it’s over before it begins.

Brands need to take note. 

Trust is a fragile agreement that what brands share with consumers carries the weight of genuine accountability and consequence, something no algorithm can replicate.

Trust is at the foundation of the emotional drivers that allow relationships to happen, which opens the door to persuasion. 

Because you’ll never persuade someone if they don't trust you. 

You want to work with a strategist who can help you scale? Start by working with someone you can trust. 

I’m ready to go.