10 Mobile Marketing Insights Gleaned From Judging the MMA Smarties Awards
First off, the Mobile Marketing Association (MMA) is a champion for transformation and innovation in mobile marketing. Its members include a wealth of global heavy-hitters the likes of P&G, Walmart, Ford and MasterCard. More than 800 companies from fifty countries around the globe. Many see the MMA as the global standard bearer for best practices.
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