If branding is not part of your company’s value creation strategy, you’re leaving money behind. Brand and its equity is one of the most valuable assets that a company has and the driver for financial success. When looking to exit, companies can command larger transaction multiples based solely on the brand and the strength of
Read MoreFirst off, the Mobile Marketing Association (MMA) is a champion for transformation and innovation in mobile marketing. Its members include a wealth of global heavy-hitters the likes of P&G, Walmart, Ford and MasterCard. More than 800 companies from fifty countries around the globe. Many see the MMA as the global standard bearer for best practices.
Read MoreP&G may have cemented “The Line” in marketing vernacular back in the 60’s but it’s long since time to let it die a respectful death. “The Line” was intended to divided the realm of awareness or brand focused marketing and that of interest and/or behavioral-focused marketing such as direct marketing, collateral, POS and promotion. One was a long-term capital investment in the brand, and the other a near-term expenditure designed to
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