If branding is not part of your company’s value creation strategy, you’re leaving money behind. Brand and its equity is one of the most valuable assets that a company has and the driver for financial success. When looking to exit, companies can command larger transaction multiples based solely on the brand and the strength of
Read MoreWhile the power of strategic branding (we’re not talking logo design here) to help companies increase financial returns, both operationally and in M&A transactions is intellectually understood and acknowledged, it is, inexplicably, a frustratingly difficult sale. Forget the unfortunate reality that many people limit their understanding of “brand” to
Read MoreThere are some obvious rules for good content, like make it useful and relevant. Give me something that makes my life better. Or entertain me, make me cry, laugh or ponder. Teach me something. Whichever direction you take, you have to deliver value. If I sacrifice my time to engage with you, you better do at least one of those things because if you’re not, you are wasting my time. I mean, who chooses to engage with content so they can spend time viewing a self-aggrandizing ad.
Read MoreOur psychological relationships with brands and the resulting brand equity is one of those amorphous concepts that’s always been hard to quantify. Nevertheless, successful marketers know the benefits of a strong brand are undeniably real. A brand is a company’s most enduring asset. Properly nurtured and leveraged it has tremendous financial value. A powerful brand can enhance valuation, improve transaction
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