It is way overdue. Leveraging the power of brand and its intangibles is the new best practice for maximizing value creation and firms looking to outperform the completion are embracing the power of building strong brands. When leveraged in concert, these three best practices for value creation are the key to driving outsized investment returns.
Read MoreBuilding brand equity is a consistency-over-time equation that it is best deployed as a philosophy, a way of doing business, a standard best-practice. And an ongoing focus from pre diligence to exit. In today’s highly competitive environment, the most successful firms understand these synergies and will seamlessly integrate financial engineering, operational improvement, and brand optimization in their value creation strategy. Executed in concert, they will generate the highest investment outcomes possible.
Read MoreIf branding is not part of your company’s value creation strategy, you’re leaving money behind. Brand and its equity is one of the most valuable assets that a company has and the driver for financial success. When looking to exit, companies can command larger transaction multiples based solely on the brand and the strength of
Read MoreWhile the power of strategic branding (we’re not talking logo design here) to help companies increase financial returns, both operationally and in M&A transactions is intellectually understood and acknowledged, it is, inexplicably, a frustratingly difficult sale. Forget the unfortunate reality that many people limit their understanding of “brand” to
Read MoreLet’s start with this: your brand is not your logo or your color palette. It’s the perceptions and feelings people have about you, it’s what people say about you to others. Your brand is a relationship first, not a font. To earn that relationship, brands must have meaning, purpose and saliency.
Read MoreYou’ve heard the term, MVP, or “minimum viable product”? It’s big in the lean startup community. Around since 1999, the term was coined and defined by Frank Robinson, and thrown around a lot by Steve Blank, and Eric Ries. Ries defines MVP as “…that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.” It seems to be the early stage tech mantra these days. But be wary, the MVP can be a trap.
Read MoreFor years, this is how companies built value: They identified a need in a market, sized the opportunity, developed a viable solution for that need, ran the numbers and defined potential. Establishing value was a market-driven process, pure and simple. Investors calculated their ROI based on the market opportunity and an ability to scale, then gauged risk factors and plunked down the bucks. Then along came the promise of technology and the internet.
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