While the power of strategic branding (we’re not talking logo design here) to help companies increase financial returns, both operationally and in M&A transactions is intellectually understood and acknowledged, it is, inexplicably, a frustratingly difficult sale. Forget the unfortunate reality that many people limit their understanding of “brand” to
Read MoreFor years, this is how companies built value: They identified a need in a market, sized the opportunity, developed a viable solution for that need, ran the numbers and defined potential. Establishing value was a market-driven process, pure and simple. Investors calculated their ROI based on the market opportunity and an ability to scale, then gauged risk factors and plunked down the bucks. Then along came the promise of technology and the internet.
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