A Brand-Crushing Content Strategy

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There are some obvious rules for good content, like make it useful and relevant. Give me something that makes my life better. Or entertain me, make me cry, laugh or ponder. Teach me something. Whichever direction you take, you have to deliver value. If I sacrifice my time to engage with you, you better do at least one of those things because if you’re not, you are wasting my time. I mean, who chooses to engage with content so they can spend time viewing a self-aggrandizing ad.

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9 Reasons Your Brand Should Tell Stories

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For CMO’s today, options for building your brand are changing before your eyes. These days, leading brands are thinking like publishers, creating editorial calendars, hiring chief content officers and curating their asses off. This is all good and well, but curated content simply won’t deliver the benefits of creating original, emotive content that tells stories. While a good content strategy most often includes curated

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Content, Consumers, Brands And Creativity

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While it won’t go away anytime soon, the days of brands curating and sharing content as their primary method of engaging customers is waning. There’s no denying that providing relevant, useful content is a way for brands to consistently gain trust and establish leadership. And a good piece of content is eminently sharable. But now that everyone has jumped on the content band wagon, and with the massive amount of content available for sharing, curating alone is simply not enough.

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The End Of Togetherness?

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My Mom is a stickler for manners. A big part of manners for her are the social graces. A firm handshake. Looking people in the eyes. Acknowledging others, saying hello, and basically being socially engaged and present with our fellow human beings. Anything else was simply rude and not to be tolerated. Old school? Maybe, but it shouldn’t be. The rules of social engagement are certainly changing. 

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What's Old Is New... Again

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I find this just a little mystifying. I read a LinkedIn post today about “an exciting new form of marketing called “engagement”. And that this new form of marketing relied on this new idea of “story telling”. I guess I missed the announcement, but when did all this become new again? Call me crazy, but as long as I’ve been in the business, all communications were created to engage their audience.

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