It is way overdue. Leveraging the power of brand and its intangibles is the new best practice for maximizing value creation and firms looking to outperform the completion are embracing the power of building strong brands. When leveraged in concert, these three best practices for value creation are the key to driving outsized investment returns.
Read MoreBuilding brand equity is a consistency-over-time equation that it is best deployed as a philosophy, a way of doing business, a standard best-practice. And an ongoing focus from pre diligence to exit. In today’s highly competitive environment, the most successful firms understand these synergies and will seamlessly integrate financial engineering, operational improvement, and brand optimization in their value creation strategy. Executed in concert, they will generate the highest investment outcomes possible.
Read MoreWhile the power of strategic branding (we’re not talking logo design here) to help companies increase financial returns, both operationally and in M&A transactions is intellectually understood and acknowledged, it is, inexplicably, a frustratingly difficult sale. Forget the unfortunate reality that many people limit their understanding of “brand” to
Read MoreLet’s start with this: your brand is not your logo or your color palette. It’s the perceptions and feelings people have about you, it’s what people say about you to others. Your brand is a relationship first, not a font. To earn that relationship, brands must have meaning, purpose and saliency.
Read MoreThere are some obvious rules for good content, like make it useful and relevant. Give me something that makes my life better. Or entertain me, make me cry, laugh or ponder. Teach me something. Whichever direction you take, you have to deliver value. If I sacrifice my time to engage with you, you better do at least one of those things because if you’re not, you are wasting my time. I mean, who chooses to engage with content so they can spend time viewing a self-aggrandizing ad.
Read MoreOur psychological relationships with brands and the resulting brand equity is one of those amorphous concepts that’s always been hard to quantify. Nevertheless, successful marketers know the benefits of a strong brand are undeniably real. A brand is a company’s most enduring asset. Properly nurtured and leveraged it has tremendous financial value. A powerful brand can enhance valuation, improve transaction
Read MoreBrands are living, breathing things. They require shaping, nurturing, and maintenance over time. Done well, a strong brand has the power to build a business and sustain it well into the future, and can make its owner rich along the way. Brand equity, as opposed to brand value, has power beyond the balance sheet. Brand value is the financial difference between net present value of future cash flow between a branded versus unbranded product.
Read More