COVID-19 is accelerating digital transformation in drug development
And fueling the rise and adoption of #AI and #machinelearning based virtual clinical trial platforms, solutions that save tremendous amounts of time and money. Because a vaccine would be nice.
The Elephant In The Conference Room
A type of cognitive bias, confirmation bias is a challenge for businesses that often negatively impacts performance. Smart C-Suites know this bias well. Confirmation bias is the human tendency to search for, favor, and use information that confirms one’s pre-existing views. Confirmation bias eliminates challenge and free thinking becoming negatively endemic by encouraging accepted conformity in decision-making
Read MoreThe 10 Keys To Building a Lasting Brand
Our psychological relationships with brands and the resulting brand equity is one of those amorphous concepts that’s always been hard to quantify. Nevertheless, successful marketers know the benefits of a strong brand are undeniably real. A brand is a company’s most enduring asset. Properly nurtured and leveraged it has tremendous financial value. A powerful brand can enhance valuation, improve transaction
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